Buy At Home

0-12 month postal: 252,458
0-12 month email: 292,465

The Buy At Home file is made up using a group of 4 catalogues, 3 of these targeting the greyer market. Over 85% of the Buy At Home database purchase their products online, opposed to postal or telephone ordering. These customers are internet savvy with many being repeat buyers. The products on sale are footwear and clothing, with the AOV being £50.

Profile: 50/50 male/female split. Age 45-55. Income £20k+. Repeat buyers. Online buyers.