All The Very Best

0-12 month postal: 28,141

All The Very Best is a leading mail order catalogue promoting the best sellers from the Kingstown catalogues. Many of the products are designed for an older, less agile audience and include aids for easier living. There is also a range of products for the home and garden, including ornaments, kitchen appliances and cooking aids.

Profile: 70% females. 75% age 75+. 40% have incomes of £40k+. 100% mail order buyers. 71% retired.