Active Affluence

0-12 month postal: 317,639

Active Affluence is a list that has been specifically created for luxury products and offers aimed at an affluent and wealthy audience. It is sourced from Transactis, a unique data pooling company – bringing together mail order transactional information and lifestyle data to create highly responsive audiences.

Profile: 70% female. 80% age 35-64. 75% have household incomes of £50k+. 75% fine wine buyers. 66% regularly buy organic food. 83% active online buyers. 43% enjoy foreign travel.