**File Update** Fife Country

0-12 month postal: 7,985 • 13-24 month postal: 4,553

Fife Country has been established for over 120 years and offers an extensive range of country clothing and footwear. Fife Country pride themselves on offering quality products that also represent good value for money. All the names are active mail order buyers from their catalogue or online. Their consumers have an average order value of £75+ and there are a high proportion of multi-buyers on the file. The customers tend to be males with a keen interest in outdoor pursuits and a higher than average income.