Healthy Living Direct
0-12 month postal: 179,790
Healthy Living Direct is a leading mail order catalogue selling a wide range of items from health and beauty products, gadgets and household aids to comfort clothing and hosiery. Customers have been recruited via inserts and off the page advertising, as well as catalogue mailings.
Profile: 70% females • Predominantly 65+ • 64% retired • AOV £25 • High percentage of multi-buyers • 69% homeowners • 40% have incomes of £15k+