Healthy Living Direct

0-12 month postal

Established for several years, Healthy Living Direct is a leading mail order catalogue selling a wide range of items from health and beauty products, gadgets and household aids to comfort clothing and hosiery. Customers have been recruited via inserts, and off the page advertising, as well as catalogue mailings. The average order value is £25, the products range from £2 to £200. There is a high percentage of multi-buyers, making the data particularly responsive.