CASPIAN POSTCARD PROMOTION
Print and dispatch postcards cheaper than a 2nd class stamp!
Are you struggling to improve your email opening rate?
Clients are finding the postcard mailing as a follow up to non–openers of their email campaign is a great way of considerably increasing their ROI.
Need a cost effective way to re-activate lapsed customers?
Reactivation campaigns (building upon your brand’s previous investments) need to target past customers or even enquirers in a cost effective manner and the postcard solution is exactly the solution you need.
Want to remind customers of their impending renewal in an easy and efficient manner?
Renewal campaigns are perfect for the postcard campaign as using them for trigger campaigns is easy. We set up the campaign to send on an agreed date(s) leading up to the renewal date and you could consider running a 1, 2, & 3 staged countdown up to the renewal date.
Looking to acquire new customers?
Direct prospects to your website in a quick and cost effective manner with an eye catching postcard and a mouth-watering offer!
The service is very simple;
We simply upload image, message, logo and dataset. Create the whole mailshot online.
Then we print and post by 2nd class post Royal Mail. We PAF match the data prior to send.
Set up early in the day, they go out the same day and arrive 2 days later.
Postcard Quality – We print a full colour 2 sided postcards which measures 148mm x 105mm on a 350gsm paper stock with a laminate finish. This is a quality looking product that will make an impact as it hits the recipients’ doormat.
You have worked hard to develop your brand and we understand that a quality and professional looking card will leave the right impression with your clients.
Data Variables – It’s easy to use recipient-specific features to your campaign based on your data… send different text, images, styles and colours all within a single mailing.
Using DM to activate or encourage online activity or purchasing is nothing new but doing it in a succinct and cost effective manner is being very well received by a wide range of advertisers from niche companies such as Boxnation, Capital Gardens to larger scale advertisers such as DFS and Thomas Sanderson.
All you need is:
–the image-you need to make sure the image has:300 dpi resolution which is 1843 x 1311 pixels.
–the message-up to 350 characters (letters inc. spaces).
-the data – the column headers e.g. name, address, and renewal date etc etc can be used to either filter or select users or personalise the message.
Volumes over 4000 cost just 35p per postcard. Smaller volumes considered – costs on request.