Irit Reed•Managing Director•Tel:01923 828491•
Irit founded Caspian in 2001. She is a highly experienced direct marketing professional with an acute ability to deliver return on investment. Irit loves the challenge of a client looking to improve results from direct marketing. Her knowledge of targeting, database marketing and lists is extensive with a first class track record across both the B2B and B2C marketplace.
As Direct Mail Manager for Janbo Trading, a leading international mail order company, Irit was responsible for direct mail driven database development. She also created a highly profitable list rental business for the company and turnover exceeding £750,000. During the previous 15 years in direct marketing, Irit gained her experience with a number of leading companies including; Mardev, NDL International and Fleet Street Letter Publishing.
Irit has spoken at many key events run by a number of organisations including the  DMA and IDMF as well as overseas Publishers. She believes passionately in giving clients top quality service, supporting their objectives and creating two way transparent and friendly working relationships.

Nicci Gillam•Account Director•Tel:01865 341368•
Nicci joined Caspian in January 2006, having previously worked at Tri-Direct, a respected list and insert manager back then. Nicci is responsible for maximising broker relationships and developing sales of the managed portfolio.
Nicci has always worked in a customer service environment and believes in service excellence and best practice and will go out of her way to respond to briefs in a timely, pro-active and professional manner.

David Reed•Financial Director•Tel: 01923 828491•Email:
David comes from a strong sales background with an excellent understanding of customer service. David’s experience is in both B2B and B2C environments. He has been involved with Caspian (using the Caspian Sea as his inspiration as a sea of many minerals and solutions) from its conception and even chose the company name and for several years now had been undertaking all of matters financial 

Michael Collins•Data Strategy and CRM Consultant•Tel: 01923 828491• Email:
Michael is a specialist in data strategy and CRM. He has spent more than 25 years providing clients with vision and direction on gaining customer insight and building customer relationships through direct marketing. During that time he has worked with more than 120 companies in the UK, Europe and North America.
Michael’s credentials are extensive. He is a Chartered Marketer, a Fellow of the Institute of Direct Marketing and has experience in most B2B and B2C sectors from financial services and travel to automotive, theme parks, mail order and e-commerce. 
An internationally acknowledged consultant, trainer and writer on database marketing, he has delivered his seminars and workshops across Europe, North America and the Far East and lectured at Brunel University London. He is author of ‘Using Marketing Databases’ – an e-book for students and marketers and he contributes regularly to many business journals and websites on the use of data in marketing and sales.


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